Sheridan Baker is obsessed with making complex experiences easy and fun @ Trumid.

Featured work

Redesigning Trumid’s Bond Ticket for Speed, Scale, and High-Stakes Trading

Creating a new single bond order ticket equipped to grow with the complexity and volume of tomorrow's markets

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Turning Fragmented Data into Real-Time Action: Reimagining Trade Execution for Sales Execs

Aggregating trade information and related signals to help sales execution chase trades more efficiently.

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Designing a Unified Ecosystem for Wealth

Re-imagining a fragmented experience as an integrated digital ecosystem that empowers advisors to focus on advising their clients

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Revolutionizing Wealth-tech in the Middle East

I led a local design team in creating a cloud-native, AI-driven wealth-tech platform from concept to launch.

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A Modern Take on Merchant Services

I redesigned a merchant services site, transforming it from overly technical to a user-friendly, differentiated experience tailored to target users.

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Designing to Drive Engagement in a Mission

Crafting a powerful, cohesive, and engaging brand to accelerate donor/sponsor awareness and support.

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What people have said about me

Sheridan has consistently demonstrated a strong sense of responsibility and ownership, earning the trust of our entire team. We always feel confident when she is leading a task.

Client Feedback
Sheridan maintains a steady, positive attitude and she handles internal pressure with excellence. She is extremely proactive, flexible, reliable, and is a proven team player. Her unique blend of professionalism, integrity and positive attitude makes her a great pleasure to work with.

Yein Kwak, Creative Director @ EY Design Studio
Sheridan has consistently delivered exceptional work. Her dedication to integrating user feedback into her design process is a testament to her deep commitment to user-centered design principles.

EY Leadership